Ghana eCommerce Awards

CATEGORIES

Judged by a panel of respected industry leaders, the Ghana eCommerce Awards honour leading retail, fintech and stakeholders in Ghana’s online ecosystem based on their innovation, performance and excellence from January 1st 2017.

List of categories and criteria

The maiden Ghana eCommerce Awards comprises 30 categories. Detailed below is a description and definition of each category along with criteria guidelines to assist your entry submission. The information provided in your entry submissions assists the judges with establishing background, context and also highlighting specific features relevant to your entry.  All entrants must respond to each criteria with a maximum of 250 words (less is fine). Note that criteria will differ with each category.

In the maiden Ghana eCommerce Awards, nominations are invited for the following categories:

BEST ONLINE RETAILER

DESCRIPTION OF CATEGORY:

This category is open to new and established online-only retailers who demonstrate best practice in merchandising, service, functionality and customer experience. Judging will be based not on overall size but on efficiency, ingenuity, dedication to customer experience and proven business success. Nominations for this category will only be accepted from businesses that have originated online and with no more than one physical store.

CRITERIA:

Online Store History– Describe why the business was launched, when it was launched, who its target audience is, and what the business’s strategic vision is (max. 250 words).

Technologies Used – List the supporting technologies used to underpin the online business and describe why these were chosen (max. 250 words).

Site Usability – Outline the key usability features of your site that sets it apart as a leading example of online retail and which deliver an easy and engaging user experience (max. 250 words).

Business Performance – Outline the key performance highlights of your website, please include any relevant financial data, sales figures, performance achievements, audience growth and other factors (max. 250 words). Quantifiable evidence of success is key in supporting a successful submission and will be highly regarded by the judges.

Customer Experience – Describe the key elements of your site that makes it a best practice example of customer experience and sets it apart from others (max. 250 words).

Site Design – Describe the elements of your site design that mark it out as an online retail leader, and provide links to sample for the judges’ benefit (max. 250 words).

BEST NEW ONLINE RETAILER

DESCRIPTION OF CATEGORY:

This award is open to the best new start-up (the nominated business must have been launched post January 1, 2017), be it online-only or multichannel (digital plus stores), who demonstrates a sound, innovative and effective business strategy and a growing customer base. Nominations for this category will only be accepted from online retailers with transactional websites.

CRITERIA:

Online Store History– Describe why the business was launched, when it was launched, who its target audience is, and what the business’s strategic vision is (max. 250 words).

Technologies Used – List the supporting technologies used to underpin the online business and describe why these were chosen (max. 250 words).

Site Usability – Outline the key usability features of your site that sets it apart as a leading example of online retail (max. 250 words).

Business Performance – Outline the key performance highlights of your website, please include any relevant financial data, sales figures, performance achievements, audience growth and other factors (max. 250 words). Quantifiable evidence of success is key in supporting a successful submission and will be highly regarded by the judges.

Customer Experience – Describe the key elements of your site that makes it a best practice example of customer experience and sets it apart from others (max. 250 words).

Site Design – Describe the elements of your site design that mark it out it as an online retail leader, and provide links to sample for the judges’ benefit (max. 250 words).

BEST SMALL INDEPENDENT RETAILER (2-10 EMPLOYEES)

DESCRIPTION OF CATEGORY:

This category recognises the achievements of small e-commerce exemplars who demonstrate best practices in e-commerce, innovation and growth, with an effective business strategy. Nominations for this category will only be accepted from independent businesses with between 2 to 10 employees. Businesses that form a subsidiary of a larger group of businesses with employee numbers or revenues in excess of those outlined above will not be considered.

CRITERIA:

Online Store History – Describe why the business was launched, when it was launched, who its target audience is, and what the business’s strategic vision is (max. 250 words)

Technologies Used – List the supporting technologies used to underpin the online business and describe why these were chosen (max. 250 words).

Site Usability – Outline the key usability features of your site that sets it apart as a leading example of online retail and which deliver an easy and engaging user experience (max. 250 words).

Business Performance – Outline the key performance highlights of your website, please include any relevant financial data, sales figures, performance achievements, audience growth and other factors (max. 250 words). Quantifiable evidence of success is key in supporting a successful submission and will be highly regarded by the judges.

Customer Experience – Describe the key elements of your site that makes it a best practice example of customer experience and sets it apart from others (max. 250 words).

Site Design – Describe the elements of your site design that mark it out as an online retail leader, and provide links to sample for the judges’ benefit (max. 250 words).

BEST MULTI-CHANNEL RETAILER

DESCRIPTION OF CATEGORY:

Multichannel is open to retailers demonstrating best practice in integrating traditional bricks and mortar retail with digital retail in an innovative, effective way to grow the overall retail business. Judging will be based on the brand’s ability to successfully integrate both its offline and online touch points to maximise the multichannel customer experience. Judging considerations will focus on the offline, online, mobile and combined overall retail experience on offer, including strength of cross-channel functionality. 

Entries are welcomed from former online retailers which have augmented their offer via multiple physical points of presence (eg more than a single showroom / flagship store) as part of their strategy.

CRITERIA:

Business History – Describe why the multichannel business was launched, when it was launched, who its target audience is, and what the multichannel strategic vision is (max. 250 words).

 Technologies Used – List the supporting technologies used to implement this strategy and describe why these were chosen (max. 250 words).

Integration - Outline how the physical, online, mobile and social channels are integrated and how this benefits the customer (max. 250 words).

Business Performance – Outline the key performance highlights of your multichannel business, please include any relevant financial data, sales figures, performance achievements, audience growth and other factors (max. 250 words). Quantifiable evidence of success is key in supporting a successful submission and will be highly regarded by the judges.

Customer Experience – Describe the key elements of your site that makes it a best practice example of customer experience and sets it apart from others (max. 250 words).

Multichannel – Describe the key features of your multichannel business that set you apart as a deserved winner of this award (max. 250 words)

Site Design – Describe the elements of your site design that mark it out as an online retail leader, and provide links to sample for the judges’ benefit (max. 250 words)

BEST IN-STORE INITIATIVE

DESCRIPTION OF CATEGORY:

Where online meets the offline world, this category looks for fantastic examples of in-store technologies and integrations with digital that will add value for the customer and serve a great business need.

CRITERIA:

Project History– Describe why the initiative was launched, when it was launched, who its target audience is, and what the strategic vision is (max. 250 words).

Technologies Used – List the supporting technologies used to implement this strategy and describe why these were chosen (max. 250 words)

Execution & Results – Describe the in-store initiative being entered, and outline how this was executed and how it delivered a positive business outcome (max. 250 words). Quantifiable evidence of success is key in supporting a successful submission and will be highly regarded by the judges.

BEST ONLINE RETAIL MARKETING

DESCRIPTION OF CATEGORY:

We’re looking for the most imaginative initiatives in the online retail space, whether that is in site design, usability, customer experience, service, fulfilment or any other area of the retail discipline. What we’re looking for is something original, exciting and practical. Submissions should be able to prove demonstrably how innovation has led to tangible, positive results.

CRITERIA:

Project History– Provide a detailed description of your online retail marketing initiative, including links or screenshots to samples of your creative (max. 250 words)

Strategy - Describe the intended audience, objectives, strategic and creative approach of the campaign (max. 250 words).

Execution – Outline how you executed the campaign, including promotional channels, creative examples and other elements (max. 250 words).

Results – List the key results from the campaign; please include any relevant financial data, sales figures for that period, performance achievements, audience growth and other factors (max. 250 words). Quantifiable evidence of success is key in supporting a successful submission and will be highly regarded by the judges.

BEST SITE OPTIMIZATION & DESIGN

DESCRIPTION OF CATEGORY:

This award is for the best overall site design from an aesthetic, usability and technology perspective, with specific focus on conversion optimisation features to improve shopability and the path to purchase.

CRITERIA:

Site Usability– Outline the key usability features of your site that sets it apart as a leading example of online retail (max. 250 words).

Site Design – Describe the elements of your site design that mark it out as an online retail leader, and provide links to sample for the judges’ benefit (max. 250 words).

Site Optimisation - Describe the conversion optimisation features on the site, including the checkout process (max. 250 words).

Technologies Used – List the supporting technologies used to implement this strategy and describe why these were chosen (max. 250 words).

Business Performance – Outline how your website’s usability and design has contributed to the overall performance of your business and improved the customer experience. Please include any relevant financial data, sales figures, performance achievements, audience growth and other factors (max. 250 words).

BEST MOBILE ECOMMERCE 

DESCRIPTION OF CATEGORY:

Open to all retailers, relevant agencies, marketers and any company who trades online with a serious mobile / tablet strategy.  This includes a mobile enabled site and/or a mobile application that complements and enhances the primary business and is part of an overall strategy to increase profit and brand awareness.  Please note this category includes mobile campaigns instore and those without an instore element too!

The judges are looking for a company that has embraced the mobile channel and realises its importance to the future of retail. Bringing their brand into the pocket of the consumer and demonstrating a clear strategy to increase sales by driving offers and ideas to aid the consumer's purchase decision and imaginative use of mobile / tablet.

CRITERIA:

Business History– Describe why the mobile site/application was launched, when it was launched, who its target audience is, and what the site’s strategic vision is (max. 250 words).

Technologies Used– List the supporting technologies used to implement this channel and describe why these were chosen (max. 250 words)

Mobile Site/Application Design & Usability – Describe the elements of your mobile site/application design and usability support and delight your customers and that that mark it out as a mobile commerce leader. Please provide links to sample for the judges’ benefit (max. 250 words).

Business Performance – Outline how your mobile site/application has contributed to the overall performance of your business and improved the customer experience. Please include any relevant financial data, sales figures, performance achievements, audience growth and other factors for example: 

  • What percentage of your traffic is from a mobile device?
  • What is the percentage growth from last year?
  • What percentage of your revenue comes via a mobile device?
  • If you have an app, what percentage of your traffic comes through it vs mobile enabled website and your website? 

 (max. 250 words).

BEST ONLINE REAL ESTATE SITE

Open to all online travel agencies that have a proven track record of successfully, providing travelers online tickets to and from their destinations with proven numbers (traffic) with excellence, ease(less hassle), with minimum issues of customer complaints, etc in the last 12 months .

CRITERIA:

Quantifiable evidence of success is key in supporting a successful submission and will be highly regarded by the judges. This may include customer reviews, proven sales in the past 12 months.

Business Performance:

Outline the key performance highlights of your website, please include any relevant financial data, sales figures, performance achievements, audience growth and other factors (max. 250 words).

In no more than 750 words, please explain why your online travel booking platform should win this award?

BEST SOCIAL MEDIA CAMPAIGN

DESCRIPTION OF CATEGORY:

This award is open to all retailers, relevant agencies, marketers and any company who trades online who use various social media sites to actively engage with their consumer or user

Judges want to see social media employed to demonstrate business benefit, preferably in an innovative way. Good PR is hard to come by and positive PR from social media sites is pure gold. Active conversations on Twitter, use of Facebook and blogs are becoming standard; what sets your social media engagement apart from the rest of the pack?

CRITERIA:

Business History– Describe how social commerce is utilized in your retail environment to engage, drive sales and provide service to customers, when the initiative was launched, who its target audience is, and what the project’s strategic goal is (max. 250 words).

Social Channels Used – Describe the supporting social channels/networks used to implement and manage this initiative – e.g. Facebook, Instagram, Twitter, YouTube, Pinterest, user-generated content, etc. and why these were chosen (max. 250 words).

Site Integration – Outline the key ways social commerce is integrated into the online and multichannel retail environment, i.e. social buttons on-site, inclusion of social conversations, ratings and reviews, sharing; gamification etc. (max. 250 words).

Business Performance – Outline how the featured social commerce initiative has significantly contributed to the overall performance of your business, please include any relevant financial data, sales figures, performance achievements, audience growth and other factors (max. 250 words).

BEST OMNICHANNEL CUSTOMER SERVICE

DESCRIPTION OF CATEGORY:

This category will reward retailers who focus on excellence in customer service across every touchpoint that serves to add value and create an experience that instills trust in the brand.  This award recognises those retailers who know that you are only as good as your last communication, your last action and your last mile.

CRITERIA:

Customer Service Differentiators – Describe the unique elements that make your customer service worthy of being named the best in Ghana (max. 250 words)

Delivery, Returns and Other Relevant Customer Service Policies – Describe how you use these elements of the service offer to augment and enhance your customer value proposition to delight the customer and add value to their experience. List those features which that apply, and also support how you maintain those policies (max. 250 words)

Channels and Resources Used for Delivering Customer Service – List the key channels used for customer service, suppliers and resources (max. 250 words)

Technologies Used– List the supporting technologies used to deliver excellent customer service and describe why these were chosen (max. 250 words)

Business Performance– Outline the key performance highlights in customer service. Please include any relevant financial data, NPS, performance achievements, and other factors (max. 250 words). Quantifiable evidence of success is key in supporting a successful submission and will be highly regarded by the judges.

BEST DELIVERY/COURIER SERVICE-ECOMMERCE

Open to retailers, relevant agencies, delivery companies, any company who trades online or suppliers that have introduced an innovative idea / process / system / product / service etc. in the last 12 months that has had a positive impact on delivery / logistics.

Please highlight any environmentally focused initiatives that you have undertaken, detailing the positive impact resulting from each initiative. Summarize the innovative idea / process / system / product / service etc. that you have introduced in the last 12 months that has had a positive impact on delivery/logistics.

Business Performance:

Outline the key performance highlights of your website, please include any relevant financial data, sales figures, performance achievements, audience growth and other factors (max. 250 words).

In no more than 750 words, please explain why your organisation should win this award?

The judges will be looking for positive impact and proven benefits as a direct result of the innovation.

BEST FEMALE ECOMMERCE ENTREPRENEUR

This award is exclusively to encourage and reward women in Ghana’s eCommerce industry. With more than 50% business owned by women in the brick-and-mortar world, the effective transition of these businesses to today’s online world will be a major feat if Ghana’s vision of a cashless society is to be achieved soon.

Candidates should provide proven records of either transitioning from a traditional store to an online shop; or starting an online shop from scratch all within the last 12 months and the impact in terms of profits and benefits as a result. Of course, this is a gender specific award to encourage women in business.

Entries should demonstrate:

•             Innovation

•             Customer Focus

•             Increase in Business as a result of your Online Offering

•             Customer Feedback

•             Security Measures

•             Use of Social Media

BEST ECOMMERCE BANKING APP

Open to all banks who have a proven track record in excellence in online banking for ecommerce in the last 12 months. Summarize the innovative idea / process / system / product / service etc. that you have introduced in the last 12 months that has had a positive impact on Ghana’s ecommerce as the leading bank in ecommerce.

Business Performance:

Outline the key performance highlights of your website, please include any relevant financial data, sales figures, performance achievements, audience growth and other factors (max. 250 words).

In no more than 750 words, please explain why your organization should win this award?

The judges will be looking for positive impact and proven benefits as a direct result of the innovation.

BEST ECOMMERCE PAYMENT COMPANY

Open to fintechs, payment companies, bitcoin companies, any company who trades online or suppliers that have proven track record in excellence in cashless processes / systems / products / services etc. in the last 12 months that has had a positive impact on payment. Summarize the innovative idea / process / system / product / service etc. that you have introduced in the last 12 months that has had a positive impact on Ghana’s ecommerce as a fintech.

CRITERIA:

Project History– Describe why the fintech, payment company, bitcoin company, etc was launched, when it was launched, who its target audience is, and what the strategic vision is (max. 250 words).

Business Performance:

Outline the key performance highlights of your website, please include any relevant financial data, sales figures, performance achievements, audience growth and other factors (max. 250 words).

Technologies Used – List the supporting technologies used to implement this strategy and describe why these were chosen (max. 250 words)

Execution & Results – Describe how this fintech was executed and how it delivered a positive business outcome (max. 250 words). Quantifiable evidence of success is key in supporting a successful submission and will be highly regarded by the judges.

 In no more than 750 words, please explain why your fintech should win this award?

The judges will be looking for positive impact and proven benefits as a direct result of the innovation.

BEST ECOMMERCE INNOVATION

Open to all suppliers to the eCommerce industry who have developed innovations that has proven benefits to retailers and buyers. It could be new technologies, services or products that have positive impacts to online businesses in Ghana and must have been introduced within the last 12 months.

CRITERIA:

Project History– Describe why this innovation was launched, when it was launched, who its target audience is, and what the strategic vision is (max. 250 words).

Business Performance:

Outline the key performance highlights of your website, please include any relevant financial data, sales figures, performance achievements, audience growth and other factors (max. 250 words).

Technologies Used – List the supporting technologies used to implement this strategy and describe why these were chosen (max. 250 words)

Execution & Results – Describe how this innovation was executed and how it delivered a positive business outcome (max. 250 words). Quantifiable evidence of success is key in supporting a successful submission and will be highly regarded by the judges.

In no more than 750 words, please explain why your innovation should win this award?

The judges will be looking for positive impact and proven benefits as a direct result of the innovation.

BEST INNOVATION IN ECOMMERCE (PAYMENTS)

Open to online retailers, online banking, payment companies, any company who trades online or suppliers that have introduced an innovative idea in cashless processes / systems / products / services etc. in the last 12 months that has had a positive impact on payment.

Business Performance:

Outline the key performance highlights of your website, please include any relevant financial data, sales figures, performance achievements, audience growth and other factors (max. 250 words). Please provide the following info:

  • Average monthly unique visitors (if applicable)
  • Average basket value per order (if applicable) 
  • What payment options do you currently offer?

The judges will be looking for positive impact and proven benefits as a direct result of the innovation

BEST ONLINE FOOD DELIVERY PLATFORM

Open to all online food delivery platforms that have a proven track record of successfully taking food orders online (traffic) and delivering such orders to buyers in proven numbers as well as satisfying customer demands with excellence, etc in the last 12 months.

CRITERIA:

Quantifiable evidence of success is key in supporting a successful submission and will be highly regarded by the judges. This may include customer reviews, proven sales in the past 12 months.

Business Performance:

Outline the key performance highlights of your website, please include any relevant financial data, sales figures, performance achievements, audience growth and other factors (max. 250 words).

In no more than 750 words, please explain why your online food delivery platform should win this award? This category is to reward the efficiency of online food delivery, enhance best practice and reduce the stress often associated with online food shopping and delivery.

BEST ONLINE HOTEL BOOKING SITE

Open to all online hotel booking platforms that have a proven track record of successfully taking hotel orders online(traffic) and delivering such orders guests seeking hotel accommodation in proven numbers as well as satisfying customer demands with excellence, price reduction, etc in the last 12 months .

CRITERIA:

Quantifiable evidence of success is key in supporting a successful submission and will be highly regarded by the judges. This may include customer reviews, proven sales in the past 12 months.

Business Performance:

Outline the key performance highlights of your website, please include any relevant financial data, sales figures, performance achievements, audience growth and other factors (max. 250 words).

In no more than 750 words, please explain why your online hotel booking platform should win this award? This category is to reward the efficiency of online hotel booking, enhancing best practice with the aim of reducing price for consumers and improving customer service.

BEST ONLINE REAL ESTATE SITE

Open to all online real estate platforms that have a proven track record of successfully linking property owners to buyers or tenants online with proven numbers (traffic) as well as satisfying demands from both property owners and buyers/tenants alike with excellence, ease(less hassle), with minimum issues of complaints of fraud,  etc in the last 12 months .

CRITERIA:

Quantifiable evidence of success is key in supporting a successful submission and will be highly regarded by the judges. This may include customer reviews, proven sales in the past 12 months.

Business Performance:

Outline the key performance highlights of your website, please include any relevant financial data, sales figures, performance achievements, audience growth and other factors (max. 250 words).

In no more than 750 words, please explain why your online hotel booking platform should win this award?


BEST ONLINE BETTING SITE

ECOMMERCE ACHIEVEMENT AWARDS

HALL OF FAME

DESCRIPTION OF CATEGORY:

The Ghana eCommerce Hall of Fame will be introduced, an invitation-only honour bestowed upon those who have delivered and sustained excellence and contributed over the life of the awards. The judging panel will debate and nominate several inductees, with each brand inducted into the Hall of Fame earning permanent status as a member.

This category is invitation-only via the judging panel, external submissions are not required or accepted. Once a retailer has been inducted into the Hall of Fame, it will not be eligible to enter a nomination for any category of the Ghana eCommerce Awards for a period of two years. During this period however Hall of Fame inductees will be offered the opportunity to provide a short update on their continued evolution, innovation and progress as an exemplar of excellence. This will be shared with attendees on the night.